- Providers
- Amplitude for manual interaction events and consented session replays; and Vercel Web Analytics for automatic page views.
- Data collected
- Amplitude receives the page path without query values, locale, referring hostname, allowlisted campaign values, and finite interaction events. Replays may include snapshots and changes in the rendered page, clicks, pointer movement, scrolling, viewport changes, and navigation. Vercel may receive a timestamp, page URL and route, referrer, filtered query values, approximate location, browser, operating system, device type, and analytics script version.
- Cookies and local storage
- None for analytics. Amplitude identity and replay buffering are configured in memory only.
- Browser identifier duration
- Amplitude’s random in-memory identifier lasts until this page is closed or refreshed. Replay capture begins only after consent. Vercel derives a request hash and discards it within 24 hours.
- Provider retention
- Amplitude event data is configured for 12 months or less and replay data for 30 days. Vercel reporting is available for 1, 12, or 24 months depending on the plan, and Vercel may retain data longer to support plan upgrades.
- Processing purpose
- Measure website visits, content use, and qualified App Store traffic, and diagnose interaction friction so we can improve the website.
- Data location and international transfers
- Analytics is sent to Amplitude’s EU data centre in Frankfurt. Amplitude states that EU-region customer data remains in the European Union. Vercel primarily processes analytics in the United States and may process it in other locations through subprocessors under its data processing terms.
- Privacy protections
- Both providers remain blocked until consent, and we honor Do Not Track and Global Privacy Control. Amplitude uses no website user ID or advertising identifier, keeps its browser identity in memory, and masks form fields and text inputs in replay. Vercel Analytics is cookieless and discards its request-derived hash within 24 hours.